ActiveCampaign is a customer relationship management software that provides marketing automation, email marketing, and sales automation tools to help businesses streamline their interactions with their customers.
Automatically send follow-up emails or content based on lead behavior.
Collect emails and consent for marketing communication via newsletters and announcements.
Test different subject lines, layouts, or call-to-actions to optimize marketing effectiveness.
Request approval to purchase goods or services before creating a purchase order.
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